Small business consulting – advanced technique (internet)
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I founded a web company that delivers help in the form of small business management and accounting software tools and wisdom to thousands of startups and small businesses worldwide and whenever I explain to people what I do, I consistently get asked the same question “Given my background, how could I monetize it and make regular money from small business consulting? I’m always prepared to provide guidance as I am lucky enough to spend a big part of my day interacting with small business owners and personnel happy to to share their problems and needs.
Here is what I tell them which I hope you will find useful:
The online world is a great place for finding customers and it makes it straightforward to reach them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with better ways of doing things and help them fix problems.
Information marketing – package and sell your expertise to businesses through the Internet
Make no mistake this opportunity isn’t just to be found in small businesses it’s equally applicable to large businesses. You can repackage and sell your expertise in a electronic format such as video, audio or documents. The software to construct excellent content are widely available on the web. Making a educational piece in simple to use web ready formats is now easy and affordable. You just have to be prepared to dedicate a bit of time playing with the packages. material] that you can either sell or give away to get your target customer’s attention.
You have to begin with the end in mind. Consultancy and Information marketing go hand in hand and if you do both can be very profitable as the consultancy will provide you with the questions, the answers to which repurpose for sale through the internet and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be useful to others then make a two minute video to present yourself and your expertise to your market. Unless you know the prospect(s) precise problem then make the video generic and the following format – S.T.A.R (Situation or Task, Action, Result). Be creative and concise. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the prospect(s)problem then don’t make the video public, just put it somewhere privateon the Web or even on a disk and post it, again follow up with a call.
This approach is ideally suited to situations where you are individually targeting target(s). The one objective you should be constantly pursuing is the creation of a list that you can converse with and sell product to.. With the right interaction with your list you should easily be able to discover what people want and deliver it. The more people on your list the more consulting and information marketing opportunities you will unearth. If you would like to find out more about how to do this then click on any of the links in this article. I would be more than willing to help you.
